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Design Direction
Chels Sounds was a logo design for a Los Angeles based music producer. Her sound is described as atmospheric, calming, and spacious. The concept was to come up with a logo that could be used for her album covers.
Creative Process
Began with simple logos, ventured into a circular layout that incorporated nature elements, made some retro variations, followed by a script format in two formats, with the favorite iterations at the end.
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