Design Direction

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LA Off Road is a dirt biking brand based in Los Angeles. The concepts were to create logos with a similar feel to the classic LA logo, but with an industry specific twist. The final iterations represent the chosen direction.

Creative Process​

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Began by creating a new version of the LA logo, with a similar feel. Added Off Road in an old school varsity font. Created two new formats. Simplified the first idea into a box. used the box logo for all final iterations.