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Design Direction
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Making a logo always requires a thoughtful process. All logos lead down a path that could be the intention. But if the logo doesn't seem right, it's because it's a logo for a different purpose. Thus, everything here was thought out for the brand and the specific client needs.
Creative Process​
The first step is either communication with the client, or deciding upon the direction myself. From there, I usually spill all needed elements onto a blank canvas, and begin tweaking the main focus point. Once I have the variations, I tweak, add color, and move on.
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