The Creative Process
(click to zoom on images)
Goodfellows is rustic coffee shop based in Long Beach, California. The brand image is simple, neutral, warm, and friendly. Font selection was for a thin simple font, with elegance. Variations were added.
Started this process with text in a simple horizontal format, added arc. Tried symmetrical GF. Tested logo with a smile embedded into a cup of coffee. Several mockups to seel the moods of each style.