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The Creative Process

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Design Direction

WAGD is a clothing brand that started in 2020 based on the phrase "we're all gunna die". The brand takes an edgy phrase in the form of an acronym to be more palatable. Overall, the brand is a reminder to live passionately.

Creative Process

The concept started with two fonts. I decided to merge the two concepts to create a custom design with new overlapping. Added complimentary text. Began developing mood boards to fit the brand identity.

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