Bmac Consulting Group

The Creative Process

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Design Direction

BMAC is a consulting business looking for a logo that says both "consulting" and "construction". The direction was to go bold, and appeal to both industries. BMAC is an abbreviation for the clients name.

Creative Process

Started with bold old school text that had an architectural feel. Converted the text to 3D. Changed directions and fonts to represent the consulting side. Finished with several options simplified, with a subtle use of color.